Turnkey PR

We are experts in strategic communications, reputation management, and media support.

For more than 17 years, we have been building trust between brands, society, and the media—helping businesses, government bodies, and international organizations communicate with their audiences in a clear and unified way.

Relying on international standards and deep knowledge of the local market, we create communications that build a strong reputation and deliver real results.

About us

PR Strategy

Content Marketing

Reach Evaluation

Market Research

MASL

Company in Numbers

Key Metrics

17+

100+

400+

Years of Experience

Experience reinforced by dozens of successful cases and the trust of clients from both businesses and international organizations.

Consultation

OUR TEAM

Media Partners

Reliable connections with media outlets and opinion leaders in Uzbekistan and beyond.

Completed Projects

Businesses, government institutions, and international organizations — experience proven in practice.

The Full Range of PR Services from мaslov:тashkent

How we can help

01

Media & Communications

We build relationships with media, bloggers, and opinion leaders. We prepare press releases, interviews, and special projects.

Establishing and Developing Media Relations

Long-term relationships with journalists, publications, and managing the information agenda.

Collaboration with Bloggers and Opinion Leaders

Selecting influencers and launching campaigns with measurable results.

Press Office Functions

Preparing press releases and official statements, and organizing the brand’s communication with the media.

Press Event Organization

Press conferences, media tours, and events with high media coverage.

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We step in when you lack resources, specialized expertise, or a systematic approach to executing your PR strategy. We join as a partner, take the tasks upon ourselves, and deliver measurable results.

02

Reputation & Crisis PR

We provide support in challenging situations: analyze the problem, develop an anti-crisis plan, and protect your reputation.

PR Strategy Development

Market analysis, positioning, and building a communication strategy.

Reputation Audit

Assessment of the brand’s current perception, identification of potential risks, and development of recommendations to strengthen its image.

Crisis Communications

Developing crisis response plans, rapid communication management, and reputation protection.

Media Analytics & Monitoring

Tracking mentions, analyzing the information landscape, and measuring communication effectiveness.

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03

Events & Projects

We provide PR support for events, launches, and campaigns — making them visible and widely discussed.

Event PR Support

Comprehensive support for launches, events, and special activations: news hooks, media plans, and media relations.

Project Communications & Promotion

Creating content, interviews, special materials, and media support to strengthen the project’s visibility.

Monitoring & Reach Evaluation

Tracking publications and analyzing the media effectiveness of events and campaigns.

Press Activities for the Event

Preparing press releases, statements, media kits, and materials for event coverage.

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Finance & Banking

Transportation

Information & Communication Technologies

Food & Beverage Sector

Premium Hotels & Resorts

Oil & Gas

Social Media

NGOs

Construction

Public Sector

M

17 years of market experience

Experience

Over the years, we’ve built strong expertise, connections, and a deep understanding of the media landscape.

In-depth knowledge of Uzbekistan’s media Landscape

Expertise

We work with leading media outlets, Telegram channels, bloggers, and opinion leaders.

International Partner Network

Collaboration

We collaborate with leading PR agencies across the CIS, giving our clients access to international media.

Turnkey
solutions

Full-Cycle Solutions

We organize participation in industry events, develop event concepts, and create strong news hooks.

In-house Analytics

Analytics

We work directly with Brand Analytics and have a certified specialist on our team.

A team with diverse backgrounds

Team

Experience in business and NGOs allows us to communicate with different audiences in a language they understand.

Why choose
мaslov:тashkent?

As a full-cycle agency, we handle both large-scale projects and individual PR tasks.

CONTACT US

OUR CLIENTS

Trust the experts

Who our clients are

Key client groups

-1-

Business

We help companies become more visible, build trust, and strengthen their reputation.
-2-

Government
Institutions

We convey information about reforms, initiatives, and social projects to the public.
-3-

International
Organizations

We adapt communication to the local context and cultural nuances.
-4-

NGOs & Social
Projects

We highlight initiatives and increase the attention of the public, media, and donors.

CONTACT US

Chosen by industry leaders

Trusted by

HUMANS

TURKISH AIRLINES

EXPRESS24

BASKIN ROBBINS

HYATT REGENCY

ACER

EUROPIAN UNION

SAMAUTO

RC COLA

TBC BANK

MURAD BUILDINGS

MY TAXI

KNAUF

KAPALAK BOLALAR

BOSCH

SELECTEL

SOLA

BUKA

HONEYWELL

ОДНОКЛАССНИКИ

SQB BANK

TEXNIKA ADVANS SEVIS

ADWEEK

FREEDOM FINANCE

FIVE

CHILLA FEST

UNIQUE PRESIDENT

CONCORDIA

KAMAZ

ARZON APTEKA

WESTERN UNION

AVTOTEST

BANK EXPO

ORACLE

An Experienced Team of Professionals

Meet the MASLOV Team

Sevil Sakaeva

Managing Partner

Barno Nazarzoda

Director of Strategic Communications

Alya Zagrutdinova

Senior Project Manager

Ekaterina Tsoi

Head of Copywriting

Sevara Mansurova

Senior Project Manager

Malika Rakhimova

Senior Project Manager

Nargiza Kholova

Head of the Influencer Department

Expert Consultation

Our cases

Portfolio

IPOTEKA BANK

Influencer Marketing Support for Ipoteka Bank OTP Group

Objective

To ensure consistent promotion of Ipoteka Bank’s products and brand initiatives through relevant influencers, creating clear, authentic, and trustworthy content for different target audiences.

Campaign Highlights

As part of our ongoing monthly partnership, we manage influencer integrations across various areas of the bank’s communications, including:

• Selecting influencers based on target audiences and communication objectives;
• Developing creative briefs and overseeing content production;
• Coordinating approvals and publication schedules;
• Monitoring and analyzing campaign performance.

Results

Since the start of our partnership in March, we have delivered 61 influencer integrations across Stories, Reels, special projects, and collaborations with Telegram creators, generating a total reach of more than 1.8 million.

Our influencer marketing process is structured as an ongoing, systematic approach that enables us to tailor communications to different banking products and target audiences.

BELDERSOY RESORT

PR Support for the Launch of Beldersoy Resort by Destination by Hyatt

Objective

To introduce the new resort to a broad audience, establish its image and positioning, and highlight its role in the development of tourism in Uzbekistan.

Campaign Highlights

We developed and implemented an integrated communications campaign to support the project before and after the resort’s opening, including:

• PR support for the large-scale official opening ceremony;
• Hosted familiarization trips for influencers and opinion leaders;
• Secured coverage in local and international media outlets.

Results

The campaign established a strong and sustained media presence for Beldersoy Resort, expanded the project’s reach, and maintained ongoing interest in the resort and its offerings, helping introduce the destination to an increasingly wider audience of potential guests.

The agency continues to support the project on a monthly retainer basis, managing ongoing communications activities and providing PR support for the resort’s regular events and initiatives.

ASMAN AUTO

PR Support for Asman Auto’s Market Launch in Uzbekistan

About the Project

Our agency provided comprehensive PR support for the launch of Asman Auto, a joint venture introducing the new automotive brands MG and Wuling to the Uzbek market. The communication strategy focused on key messages surrounding the brands’ market entry and launch.

Campaign Highlights

• Developed key communication messages and prepared a press release for distribution across media outlets and Telegram channels.
• Secured media coverage, including online publications and a TV report.
• Engaged 17 bloggers and 10 influencers as part of the campaign.

Results

• Coverage across 8 media outlets and 22 Telegram channels
• 6.5+ million total views across the campaign

The comprehensive PR campaign helped establish a strong media presence for Asman Auto at the market entry stage and increase brand awareness among its target audience.

BORJOMI

Influencer Campaign for Borjomi

About the Campaign: The advertising campaign was executed for two distinct Borjomi product lines simultaneously: mineral water and Limonati lemonades. The primary objective went beyond merely generating reach; it aimed to create highly aesthetic and premium content that aligns with the brand's sophisticated positioning.

Key Results & Metrics:
· 2 Product Lines: Borjomi mineral water and Limonati lemonades.
· 11 Influencer Integrations: Strategic partnerships with key content creators.
· 2,000,000+ Total Views: High-performing visual campaign across platforms.

Execution & Approach: Every stage of production—from initial concept development and scriptwriting to final post-production—was closely supervised. Special emphasis was placed on product placement, visual composition, logo clarity, and maintaining each influencer’s unique creative voice while remaining aligned with Borjomi's visual identity.

HONOR

Influencer Campaign for HONOR 600 in Uzbekistan

About the Campaign
As part of the HONOR 600 launch in Uzbekistan, we executed a large-scale influencer marketing campaign featuring 19 content creators, focusing on highly engaging visual storytelling. In collaboration with top local talent, we produced a series of dynamic Reels and bonus Stories highlighting the device's key advantages, driving massive organic user acquisition and boosting brand awareness among the target audience.

Total Campaign Views
34,889,600 views.

Audience Reaction & Engagement
The campaign triggered strong user engagement and overwhelmingly positive feedback. Emotional and lifestyle-driven video content achieved the highest audience interaction levels.

HONOR

Event Influence Support | Presentation of the Honor 600 smartphone

About campaign:
We invited 130+ media personalities to the presentation of the Honor 600 smartphone on an organic basis. On their social media pages, influencers shared footage from the event and spoke about the new smartphone.

The event was held at the Bunyodkor Stadium and reflected football themes on the eve of the 2026 World Cup.

Following the event, 305 stories, 9 reels, and 2 photo posts mentioning Honor Uzbekistan were published.

The total organic coverage was 5,167,270

EU Environmental Week

Delegation of the European Union in Uzbekistan

On December 1, 2020, the #EU4Environment Environmental Protection Week was launched.

The agency’s task was to highlight EU projects and draw attention to environmental issues.

The PR campaign was carried out through two channels:

Media: Exclusive materials revealed the goals and essence of the EU’s environmental initiatives in Uzbekistan and Central Asia.
Bloggers and influencers: They shared eco-life hacks and encouraged their audiences to adopt them.

The multichannel approach ensured broad coverage of the #EU4Environment Week.

PR Support for a Sportswear Brand

Buka — an international sportswear brand

We are proud to have been providing PR support to the international sportswear brand Buka for several years now.

The brand purchased the broadcast rights for the fight between Murodjon Akhmadaliev and Daniel Roman from the UK streaming service DAZN and generously transferred them to the Sport channel (NTRC).

As a result of the fight, Murodjon Akhmadaliev made history as the first unified world champion in professional boxing from Uzbekistan.

We thank the Uzbek media for their enthusiastic response to this news.

Launching a Brand at the Intersection of Two Markets

PR Support for the NRG Company Launch

The market launch of a new company founded by major developers from Uzbekistan (Murad Buildings) and Kazakhstan (BI Group) was carried out with the PR support of our team.

The vibrant presentation of the NRG brand was attended by media representatives, bloggers, and opinion leaders.

The event was highlighted by an engaging press conference and a series of exclusive interviews that ensured comprehensive coverage of the launch.

International Press Tour

Organizing SamAuto’s Trip to Japan Together with Isuzu

The мaslov:тashkent team helped SamAuto organize a week-long press tour to Japan.

Media representatives and bloggers visited the Isuzu factory and met with the brand’s top management.

Participants also had the chance to support the Uzbekistan team at the international technical competition Isuzu I-1 Grand Prix and take hundreds of photos at the world’s largest automotive exhibition — the Tokyo Motor Show.